Just under a decade ago, I made the journey from Mumbai, India to San Francisco with $500 of borrowed money and the determination to build a better life for myself. I worked three part-time jobs while attending school full time - no job was too menial, as like many immigrants to this country, I viewed each one as a stepping stone to bigger and better things.
My determination paid off, and I finished my MBA on a nearly-full scholarship. I went from driving a cab and working the graveyard shift at a seedy motel to working with leading technology and internet brands including Microsoft, Yahoo! and Adobe at four world-class advertising/branding agencies. I became a published innovation and consumer behavior expert, and I’ve traveled 220 thousand miles to 28 cities internationally. However, my determination hasn’t stopped there. My ultimate goal is to help the American workplace become happier, healthier and more efficient for both employees and employers. At a time when 2 out of 3 Americans are disengaged at work, I was primarily motivated by the need to find a solution for the immense social and economic implications of workplace misfit. This led to the founding of Good.Co in 2012.
Good.Co is about creating happier, more productive workplaces – a solution that not only helps people but eventually impacts the economic bottom-line of companies. Research shows that disengaged employees are costing US companies roughly $550 billion per year in lost revenue. In fact, the quantification and understanding of human capital is currently one of the least efficient in our economy.
As the software and connected economy continue to transform the old world, the inevitable outcome will be global, efficient markets for human capital because creating future value depends more and more on people's brains and talents. Good.Co is a step in that direction using influences of big data, quantified self and psychology, we are creating a Human API that contains inherently valuable data assets on human capital and their work environments with the ability to redefine the nature of employment and value of workplace compatibility.
While Good.Co could have been founded anywhere in the world, we’re proud to be launching our company here, and even more proud to be creating a product that will help other Americans and businesses.
Here at Good.Co, we’re passionate about the #BuiltByImmigrants movement. Our very own team is a melting pot of individuals from all over the world, and we couldn’t be more proud of our diversity.
Immigrants - perhaps more than any other group - are truly driven by an entrepreneurial spirit - they’re willing to put everything on the line in order to build a better life for themselves and their family. Indeed, this entrepreneurial spirit is what America is built on - the very spirit that has helped the US grow from a small group of colonies to one of the most powerful countries in the world, and this rapid growth wouldn’t have been possible without the contribution of immigrants.
Background on Good.Co
Good.Co (a TechStars company) is building the human API to decode the science of culture fit. Think of us as OK Cupid meets LinkedIn.
Since we launched Good.Co last year, Good.Co’s product and value proposition has greatly resonated with users, clients, press and investors.Traction: Inspite of being in closed beta until November last year, Good.Co has attracted over 100k registered accounts, with over 3million questions answered by users about themselves, their peers, teams, and companies. Over 4k companies’ culture have been reviewed on our platform and we are averaging 30k uniques per week. Good.Co's user base is growing at ~60% per month. We’re currently working on a significant evolution of the web app and the launch of a new mobile app, both set for April 2014.
Press: Good.Co’s cause of workplace happiness, the fun & engaging product, and consumer-first approach to fixing an enterprise problem has garnered significant attention from the press.
TIME Magazine: http://gud.co/1bBWHYj
Over 20 other exclusive news stories in leading publications here: www.good.co/press